The site, dubbed "WSJD" by the newspaper, features breaking news, enterprise stories and video that are created by staffers from Silicon Valley and other bureaus worldwide. Many of its stories are available only to paid subscribers.
Dow Jones, a News Corp. subsidiary that owns the Wall Street Journal, initially announced plans to upgrade technology coverage in September after it failed to agree on a new contract with the founders of its other technology news site, AllThingsD.com. The contract expired at the end of 2013. It said then that it planned to hire 20 reviewers, bloggers, visual journalists, editors and reporters for the new venture.
As of Wednesday, online traffic to AllThingsD.com, which was free and widely read in Silicon Valley, was steered to WSJ.com's revamped technology page.
Meanwhile, AllThingsD founders - Walt Mossberg, a veteran WSJ journalist and chief technology device reviewer who left the paper at the end of 2013; and Kara Swisher, a former WSJ reporter – plan to launch a competing site, Recode.net, on Jan. 2. "While we think tech news is important, it's a better day to refresh, reimagine, reinvent and, most of all, rest," wrote Swisher and Mossberg on the site.
AllThingsD was launched in 2007 as an extension of The Wall Street Journal's D: All Things Digital conference that debuted four years earlier.
To diversify revenue sources, the Wall Street Journal is expanding its technology-related conference business, using the new WSJD brand. The first conference is scheduled for October 2014.
Mossberg and Swisher also said previously that they plan to launch a conference business under their new corporate structure.
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