8/25/2012

Facebook Sets Historic IPO

WSJ corporate deputy bureau chief Spencer Ante analyzes Facebook's IPO filing. AP Photo/Paul Sakuma, File

Facebook Inc. filed for an initial public offering Wednesday that could value the social network between $75 billion and $100 billion, putting the company on track for one of the biggest U.S. stock-market debuts of all time.

The company hopes to raise as much as $10 billion when it begins selling shares this spring, said people familiar with the matter. Potential buyers got their first look at its financials Wednesday, which showed the company produced a $1 billion profit last year from $3.71 billion in revenues. The company derives 85% of those revenues from advertising, with the rest from social gaming and other fees.

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Deal Journal reporters Stephen Grocer, David Benoit and Steve Russolillo answered reader questions about the IPO on Feb. 2. Replay the event.

In just eight years, Facebook has become the world's social bazaar, where friends gossip, play games and swap 250 million photos per day. It has also emerged as a potent political tool, helping to topple regimes across the Middle East last year.

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