11/30/2012

Is MySpace For Sale?

Is News Corp. (NWS) trying to find someone to buy MySpace?

That question was raised in a post this morning by TechCrunch founder Michael Arrington in a response to a Wall Street Journal story this morning which notes that MySpace is talking to Google, Microsoft and Yahoo about replacing the social network’s advertising partnership with Google, which is about to expire. Arrington notes that MySpace has been getting $300 million a year from the current deal, and that it is likely to get a lot less from whatever arrangement takes its place.

Arrington asserts out that the company’s Fox Audience Network unit, which serve most of the ads on MySpace, is up for sale, and has at least one bidder in Silver Lake Partners. He concludes that if FAN is sold, “it’s a solid bet that MySpace will quickly be sold, too,” as “the two companies live off each other.”

Disclosure: News Corp. publishes this blog, in addition to owning both MySpace and the Wall Street Journal.

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