Starbucks unveiled plans to further caffeinate America with its own single-cup coffee brewer, dubbed Verisimo, which will make lattes and espressos and put the heat on Green Mountain Coffee Roasters’ Keurig machine.
Shares of Green Mountain Coffee Roasters (GMCR) plunged initially, and were off 14% in after-hours trading on the news, or $8.81, to $53.60. Shares of Starbucks (SBUX) rose 3.6% after hours, or $1.80, to $52.17, on top of a nearly 2% rise in regular trading Thursday. The stock has now broken into a new high territory.
Shares of Dunkin’ Brands Group (DNKN), up 3.5% Thursday, rose another 1.5% after hours.
Promised “in time for the holiday season,” the sleek-looking new Starbucks gadget, announced here, was created with a German partner. It is designed to create “Starbucks-quality espresso beverages at home and at work,” said Starbucks CEO Howard Schultz.
Starbucks already sells mini, sealed pods of fresh coffee used in Green Mountain’s machines. Starbucks shipped more than 100 million of these� “K-Cups” in the first two months of 2012.
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